Friday, 23 September 2011

A Woman's New Best Mate

By Agus Rahman


Imagine walking into a restaurant and having all eyes on you. Like most female, I love attention, but recently I got more attention and compliments than I knew how to handle.

During a casual dinner with buddies, my sparkling white gold two-carat Moissanite earrings stole the show.

One dinner companion whispered, "Those are the most fabulous diamond earrings I've ever seen. " I explained they weren't diamonds but a new jewel: Moissanite.

Before I knew it, I was the talk of the table. People had questions and comments like "What is Moissanite? " "They're therefore brilliant, they must have cost a fortune! " "Are they rare? " and "I have to have them. "

Well women, if you want to know my secret, read on.

Moissanite is giving girl the possibility to own quality, eye-catching jewellery at cost-effective prices.

What is the story behind this jewel? In 1893, Dr. Henri Moissan, a Nobel Prize-winning scientist began studying fragments of a 50, 000-year-old meteorite. In these fragments, Moissan believed he uncovered diamonds from space possessing superior fire and brilliance. After extensive research, it was concluded that Moissan discovered a new mineral. In 1905, it was named Moissanite in his tribute.

During the late 1980s, inspired by Moissan's discovery and by the fact that natural Moissanite is incredibly rare, Charles & Colvard (Nasdaq: CTHR) developed a proprietary process for producing big crystals of Moissanite.

By 1995, Charles & Colvard were the sole origin for Moissanite jewels, possessing two worldwide patents.

"Moissanite's superior diamond-like appearance is incredible, " said Nat Hyman, president of Landau, the nation's largest accessory boutique with more than 70 stores. "The customer is providing therefore significantly more for the cash. "

"But once they leave the shop, are they going to notify even their best friends? " asked Nick Baxevane, also of Landau. "Moissanite seems like what a stunning diamond have to look like, for that reason what they tell their friends is their decision. They may have the million dollar gaze without the million dollar price tag. "

Moissanite is obtainable at Landau nationwide in upscale malls, hotels, casinos and airports.




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