Friday, 16 August 2013

Chryco & Mopar Brands

By Chipper C. Foster


Chrysler history all began way back in the year 1908 when Walter P. Chrysler began his business by taking part at a Chicago auto show. He was thirty three years old and was employed by the railways. But, automobiles was his true love and when he saw a white colored Locomobile he fell for it and went into debt just so that he could own it. Then followed many months of tinkering about this car and it was only later that he learned how to drive this car.

In the prevailing four years, Mr. Chrysler's fascination for automobiles became a career. As a production manager for Buick, he worked hard and became the president as well as the General Manager of a major marketing & production division of General Motors . This was his first engagement with the automobile industry. As leaving his employ at his previous auto industry employer, in 1920, he revived the unsuccessful Willys Overland Company and then went on to repeat his successful triumph with yet another job with a somewhat known firm called Maxwell Chalmers. During 1924, he was acknowledged in launching his first car to the public that have had his name.

Three years had passed in time for Chrysler to achieve a great success at the time which he had bought out Maxwell and thus this became the stepping stone in creating a name for the well-known car manufacturing company called "Chrysler." Included in the Chrysler stable were automobile lines such as DeSoto, Plymouth automobiles, Dodge and of course Chrysler automobile products. It is said in the auto industry historical realms that it took but five more years before Chrysler became a complete automobile manufacturer. Of course a major landmark and milestone in the Chrysler corporate history timeline. True to his very form and character Mr. Chrysler was big and bold enough to challenge on two of the most known automobile brands: GM and the Ford Motor Company. Yet even with such a longstanding history of merit and service its not always easy to find good clean low km used Chrysler and Dodge SUVs ,vans & trucks at dealerships in the . Its a short hop skip and a jump to nearby Vancouver British Columbia. Yet it can be said when the going gets tough the tough go shopping.

Even so, his futuristic 1934 Airflow did not sell too well but the company survived the Great Depression and during the Second World War, switched to manufacturing military vehicles.

Since then, the company has passed through different situations. However, there is no disproving that whatever fluctuations the company has encountered through years that have passed, it has always managed to stood up and produce cars needed in the right situation and at the right time.




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