Wednesday 22 July 2015

Can Long Island Advertising Agencies Boost Horror Movies?

By Arthur Williams


Needless to say, horror movies are quite popular in this day and age. Not only are there numerous remakes to account for, but original productions have reached the attention of avid moviegoers as well. With that said, though, I think that it would be wise to talk about the marketing aspect of things. One of the ways that this can be done - provided the right degree of effort is put into this - is the litany of tools associated with a Long Island advertising agency.

It's not like smart marketing has been unable to help horror movies in the past. For example, the 2013 remake of "Carrie" was pushed heavily through a public coffee shop prank, where smart wirework and acting alike were carried out. Those who were patrons in said shop were taken aback, to say the least, when they saw chairs move on their own and pictures to fall from the ceiling. To say that this was effective at drawing attention to said movie would be an understatement.

Marketing can be done in the most creative of ways, as illustrated by the aforementioned example, but it is far from the only one. Many other pranks, in this vein, have been carried out and they have proven to be effective in their own individual respects. When these videos catch fire, they become quickly shared, which does wonders for the popularity of upcoming projects. Methods like these matter, not only to movie companies but Long Island advertising agencies to boot.

Can a Long Island advertising agency utilize its various services to push other horror movie productions to greater degrees of awareness? Think about video production, as it is one of the many services that an agency of this nature can present. Not only will the video in question be of high quality from an aesthetic standpoint, but the aforementioned concept of creativity will not be overlooked. All it takes is one original idea, before a snowball effect starts to build, courtesy of firms such as fishbat.

To say that horror movies are popular would be nothing short of an understatement. I am sure that most others would be able to attest to such a sentiment, especially when there is a strong marketing campaign set in place. Maybe this can be done through video alone, or maybe there will be more of an emphasis placed on social media. Whatever the case may be, it's easy to see that once the word gets out, it has the potential to spread to massive degrees.




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