Sunday, 26 January 2014

The Chevrolet Division Of General Motors Earned Its Reputation

By Larry Vickar


Chevrolet, one of the brands that truly amaze the public is celebrating its 100 years of success and excellence in marketing and automobile industry with their bowties and crossover features. However, the history of the Chevrolet's original bowtie is still confusing due to the different explanations of the co-founder and family.

The iconic logo of Chevrolet is designed by William C. Durant in 1913, the co-founder of Chevrolet's automobile company. His original features remained authentic over the years and as a fact; they are first used in Chevrolet H-2 Royal Mail and H-4 Baby Grand models. However, nearly 215 million Chevrolet vehicle units have been sold over the last century, while 60 million are still on numerous markets today. In 1936, the Chevrolet bow-tie appeared on all 1936 trucks and was upgraded into more modernized type of logo and font. Nevertheless, as the time passes by, innovations and discoveries are always constant to all automobile bowties, and Chevrolet is not exempted on these changes.

In 1947, the new version of bowtie has been introduced and first appeared on Fleetline, Stylemaster and Fleetmaster cars. There were no significant downfalls on sales though bowties were changed. Several bowtie improvements were created in 1955 while the Chevrolet Bel Air, 210, 150 and Nomad models were the recipient of the latest designs. The 1969 trademark features appeared on the 1969 Chevrolet Camaro whereas the Impala received the 1974 bowtie.

Blazer, one of the best brands of Chevrolet during the 1980's got the first bowtie of 1982 bow-tie while the 1995-2000 truck models were the recipients of the following designs. In 2004, the Chevrolet global bow tie was used on trucks and cars released on the same year onwards. Nevertheless, the latest logo of Chevrolet with a golden-yellow and metal outline was then used in 2011 and in our present time. It was then become popular not only in Detroit, the country of logo designer, but also in 140 countries nationwide.

There were few histories about the bowtie and the years of their introduction. However, the improved bowtie has been used in Fleetline, Stylemaster and Fleetmaster cars in 1936, the 1955 Chevrolet Bel Air, 210,150 and Nomad models received the hood of the 1955 design; Camaro got the 1969 blue bowtie; Chevrolet Impala used the 1974 bowtie, Blazer in 1982, 1995-2000 truck models with the yellow gold Chevrolet badge and 2004 Malibu for global, metal-like yellow badge. Currently, the 2011 models are using the beautified and different metal bowtie with shades of golden yellow color.




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