Thursday, 11 April 2019

Event Promotion And Live Event Production Company

By Sarah Reed


When it comes to producing concerts and other events, there are different ways in which to do so. In most cases, a live event production company takes care of most of the work. As such, this article provides information on the tools and techniques used to produce such an event.

In most cases, these companies work with large scale productions such as large concerts, theatrical shows, live bands, opera and modern dance. For, there are a lot of different areas which must be set up and taken down at each event. These include, staging, special effects, transport, lighting, packaging, sound, communications and at times, make-up and costuming.

Sound amplification is most likely the first big wave which became popular when added to film in 1927. Whereas, visual presentations at concerts and shows did not become popular until the 1950s and 60s. While sound and visualization technology first become popular in the movie industry, both are now part of most live performances.

In fact, sound reinforcement has been around since 1927 when sound was added to the Jazz Singer, the first talking film. Later, the first public address system which could be amplified in outdoor settings as developed, becoming the first large scale sound system in the 1930s.

Then, in the 1960s, Bill Graham assisted the historic Fillmore Auditorium in San Francisco when there was a need for sound systems which could be interchanged quickly and easily. In fact, Graham also founded FM Productions in the early 1970s to provide light and touring systems to bands such as the Grateful Dead and others whom toured on a regular basis.

By 1976, the production company and musicians in San Francisco were embroiled in a debate over different types of sound equipment. For, some thought the horn loaded enclosures were best while others thought arrays or distributed arrays worked better. In any case, most bands went on to create individual sound systems whether provided by band management or a local productions company.

The production business has changed a great deal since that time. For, basic standards now define a number of policies and procedures which most current production companies agree are the best in the business. Whereas, independent productions companies often work directly with musicians to create a scene akin to that of promoter Bill Graham.

Bill Graham promoted hundreds of events from the 1960s until 1991 when he passed in a helicopter crash. As a child, Graham escaped Nazi Germany on July 4, 1939 when he was sent to France. After which, the young boy was sent to Bronx, New York to join a foster family.

After having graduated from high school, then college with a degree in business, a young Bill Graham relocated to San Francisco in the 1960s. Graham's first job as promoter was for a group of comics known as the San Francisco Mime Troupe. Later, Bill became involved in promoting live bands and large concerts.




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