Sunday, 23 December 2018

Linkedin Networking Strategy That Works

By Ronald Hamilton


Networking is the anchor of career advancement in the professional world today. While skills are still important, it is how much you expose these skills that is determining your progress. Linkedin is a social interacting platform that provides a chance to connect with other people in your profession. However, you need a Linkedin networking strategy that will deliver results.

Make your profile outstanding. The profile provides a summary of the details you would desire about a person. People rush to the profile to know more about their person of interest. Upon developing interest, a stranger will first check your profile to determine whether you can meet his or her expectations. You need to include information that will help in advancing your career. Such information includes your training background, experience and images of yourself.

Link up with as many people as possible on the professional platform. This is aimed at increasing your chances of getting noticed. If your network is made of ten people, the chances of finding a job or a person to work with are significantly reduced. If the network is extensive, you will be in contact with more people and therefore increase your chances.

Make connections with more people who can help advance your career. This is not a social networking platform but one intended to bring together professionals. This is why you need to link with fellow professionals and others who can help boost your career. Be cautious about your networking with people in lower cadres because they have the potential of rising and still be valuable. However, spread your time wisely.

Interact with people within your network and platform. A dormant contact will never be noticed. Contribute to debates, tag people, ask question, begin conversations and engage in different ways that raise your profile. Once the people on your radar have noticed you and can appreciate your professional contribution, they trust in your skills and competence. This raises the chances of getting the next opportunity once it is advertised.

It is quality content that will help you build a brand. You are not on the platform to just meet people and interact. You need to position yourself as the next most valuable employee or service provider. This requires constant provision of value. Your content must be thoroughly researched and engaging. People can read your mind and consider you a valuable team member or partner. People will only engage you if they think you can add value to their lives.

Join the Linkedin professional groups. These are smaller circles made of people with particular interests and skills. Since the skills are more specialized, the chances of quality debate and recognition are higher. Clear intentions also make it easier to interact and enhance the quality of debate because there are shared interests. Because you share interests, clients will always turn to you whenever the need arises.

There are features on the platform that will prove valuable. They include the ability to tag people, start conversations, comment and engage privately, among others. Maximize on these features. While your profile is important, long term engagements are dependent on your skills. You must therefore continually work on these skills to attract long term rewards.




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