Monday, 25 January 2016

Selecting The Best Name For Your Clothing Labels

By Ruth Morgan


For most people who start clothing lines this is one among the many struggles they have. This usually is because their name will be the representative of their brand to their customers. They have to get it just right to keep their customers coming back and bringing another customer along. If you are one of those creative people that have always wanted to start a clothing line you have to put a lot of thought on the name that goes on the clothing labels.

Below are a few tips that you can use to help you come up with a catchy name that will remain in the minds of your customers. The first tip is that you should use a name that is very easy to spell. Pretend that your customers are not educated. They will therefore need a simple name that they can spell easily when they usually are looking your clothing line online.

You should also look for a name that they can easily remember. It must therefore be short. The reason behind this is because most of your sales will be online. They will have to get on the internet and look for your brand. If your name is short and easy to spell, this makes it very easy for them to find you online and this is a good thing for business.

The name must be unique. This is the only way that people will keep remembering your brand name. You might choose a name that is fun and cool but if there are many others out there with the same or similar names it makes it difficult to find online. If your name is unique it will pop up first with another confusion when you check online.

To find a unique name can be a hectic job. This is because you are not as creative as you thought. So there are a few tricks that you can use to make your brand name creative. One of the ways is to drop some letters. You can even change some letters. This is one of the strategies being used by most companies and it is working for them so it is worth a try.

Another way to come up with a unique name is to use acronyms. This usually is a creative way to get a brand name. This usually is mostly used by people who have a company with very long names. Before you can settle on that acronym make sure you check if they have other meanings. It is important that you do not choose an acronym that has a naughty meaning.

Some people in their quest to find a unique name might choose an offensive word. This usually is not going to pull in business for you. Because people will find it hard to tell your friends about your brand because they are shy. They will even find it hard searching for you online.

If you decide to use several words make sure they are related. This normally is the easiest way to make sure that when they are searching online they get exactly what they are looking for. If they forget the order of the words they might not get the results online.




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